Branding

Being humble and laid back are laudable human traits, but when it comes to business it won't do. You need to be aggressive, make all the right noises and shout from the roof tops to be heard. You need to create the right image for your business to ride on. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.

Brand consultancy is what we do. And going by our track record we do it quite well. To our minds, our expertise lies in generating original ideas. They don't grow on trees. You can't pluck an idea like an apple from a tree and make apple pie. You need to work at it. Hard. You need to ask the right questions. Analyze. Interpret. Learn. Unlearn. Work at it. And out of the blue, the Big Idea would take you by the jugular and never let go. And then we put the idea to work for our clients.

Our credibility rests on this. We don't spoon out advertising like so much chum to feed hungry mouths. We listen and learn and bring our considerable expertise into play to create your branding strategy or analyze your current business branding and then develop creative ideas for your business.

Integrated brand management:
We see it as one part creativity, one part well-honed strategy and many parts proven business and marketing techniques. We start by developing a true understanding of your brand, and then using our methodology deliver actionable, objective and measurable results.

We also enable the organization by providing brand guidelines and standards, execute the full program and supporting developmental materials, and enlist and train internal champions to help manage your brand.

We employ, apart from the tried and tested, radically different but effective media to reach out our target audience without really having to burn big bucks.

Product Branding

It's a battlefield out there. But the market is wide open and shot with opportunities. You need to take the higher ground. You need to position yourself strategically. There is no point in being trigger happy. But that doesn't mean jumping the gun. You need to have your target in sight and make a killing. To stretch the analogy, (we have already worked it to death) you can see us as veterans in the field with the expertise to show you how.

We believe - and our experience across clients show – how to raise your own bar and be change agents backed by a strong branding strategy. We would start by listening to you, understand your own specific requirements, your own set of business values, your product or service. We will obtain a fair picture of the current business landscape including the current brand image among stakeholders, brand positioning and also any critical paths ahead. And with all that in hand, we will work out a branding strategy that works.

We will ensure that your product or services are visible, differentiated, and relevant. This goes way beyond the typical "ad agency" approach that does everything by the book.

* Corporate identity
* Advertising (All media, old and new)
* Graphic design (packaging, trade shows, signage)
* Web design and online promotions
* Marketing communications (collateral, sales tools)
* Corporate communication (print, film, web)

Real Estate Promotions

If you are looking for an agency that is focused completely on real estate promotions and has the experience and expertise to create ideas and implement them effectively, you don't have to look any further. We know the ropes. And we'll be with you right from inception, even before you draw out your plan and we'll walk the course with you, every step of the way, till the successful completion of the project.

In fact, from your first contact to the successful completion of your project, you'll find us dedicated, responsive and excited to make every aspect of your advertising and promotional programs a great experience.

We have worked with leading names in the business and we have consistently produced highly-effective products and programs that meet or exceed their expectations. Maintaining our reputation for excellent products, proven results and great customer satisfaction is our top priority.

Our area of Competence:
* Project consultancy and branding
* Promotional presentations and collaterals
* Website and web promotions

We look forward to getting to know you and your property and to being your one-stop-shop for all of your communication needs. We love hearing from you, so give us a call or send us an email with any questions you might have. And, we will marshal all of our considerable resources together to make it work for you.

Internal Communication

Pardon us for being presumptuous. But most often, most organizations do not take internal communication seriously enough. The fact is, the most important asset in any organization are its people. They interact every day with colleagues, customers, suppliers, competitors and industry experts. As well as interacting with an impressive number of people totally disconnected to the corporation in the form of family members, friends, former colleagues and many others. The most effective way to turn employees into brand ambassadors is to train everyone adequately in the corporate brand strategy (vision, values and personality etc.) making sure they fully understand - and believe what exactly the corporation aims to be in the minds of its customers and stakeholders.

Internal communication program:
In times of change, internal communications are paramount. Whether it's downsizing, altering a customer service strategy or dealing with accelerated growth, open communications helps employees understand the change at hand and what's expected of them. advancing the corporate vision throughout the company. It allows management to involve, educate and align everyone around the corporate objectives, values and future pathway. It provides a guiding star and leads everyone in the same direction.

We have the resources to carry out your internal communication program effectively and on a regular basis. All the below listed activities are part of our repertoire and we can provide customized solutions to ensure that your internal communications make a difference.

Company newsletter (paper or electronic):
The company newsletter is an ideal medium for relaying ongoing information to employees on a systematic basis. You can consider topics such as client testimonials, employee success stories and regular updates on company news, events and strategies.

Intranet site:
Creating an intranet site can enable you to put invaluable information online and update it regularly. An intranet site can be useful, for example, to publish information on changed processes that everyone needs to use. It doesn't replace electronic newsletters or emails, which are an inexpensive route to get out timely information.

Posters:
An excellent way to present information to your employees because they can be placed in highly visible areas of your company, such as the cafeteria or meeting rooms.

Orientation material for new employees:
Provide new employees with a written overview of your organization that accompanies their orientation. These documents are important references that enable your employees to contribute their best to your company.

Staff handbook:
A staff handbook should be used as resource that staff can turn to when they have a question about the organization's policies and procedures. While it is not a good place to include information that may change on a regular basis, it is a good tactic to use to ensure that staff are clear on their rights, entitlements and responsibilities, and can help ensure a smooth relationship between staff and the organization.

Notice board:
Notice boards are a simple and easy way to keep people informed of important issues. By putting a board in a high traffic area in your office and making it visually attractive, you can grab the attention of all the staff that pass by it. This tool is most effective for conveying event announcements, brief but interesting news stories and other short items.

Misc:
* Memos (internal correspondence), newsletter, brochures, performance appraisal documents, slogans, pay packet enclosures, etc...
* Speech writing
* Documentation
* Power Point Presentations
* Recruitment ads Motivational concept boards
* Empower your people to become brand ambassadors. We will show you how.

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